Joe Swanberg and C. Mason Wells produced a series of notecards
that detailed ideas for some scenes.
The notecards were stored in a folder and were never
actually looked at again after they were
written. The dialogue was completely improvised.
The original conception of the narrative was
to make a 'shuffle' film, where a series of random,
connected scenes would play in a different order every
time the movie was screened, similar to how an iPod
Shuffle plays music. This concept was abondoned early
in the process for both technical and artistic reasons.
An early plot for the film revolved around
two roommates who maintained a controversial website.