FILM INFO MUSIC & VIDEOS IMAGES REVIEWS SCREENINGS PRODUCTION JOURNAL

Joe Swanberg keeps this journal in an effort to document the LOL making process and figure out where all his time and money went.

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  • Thursday, February 23, 2006

    It's Finished (It's Just Getting Started)

    Well, I made the master today, I checked it for errors, and I threw in the towel. The movie is finished. The master played without a hitch, it looked and sounded as good as it ever has, and tomorrow I'm going to mail it to Austin and try my best to forget about it. There's still a lot of work to do on the publicity side, but the filmmaking side has shut down. Come back later, we're closed.

    Kevin, Chris, and I are all trying to figure out ways to get the movie into as many hands as possible. We all agree that giving out free DVDs is a good start, so keep checking in to find out how to get your free copy of the movie in April. We want to eliminate the hurdles that most film fans have to jump through in order to see small movies. There's no reason in 2006 why anyone should have to wait more than 3 days (about the time it takes to mail a DVD) to see a movie they are curious about. They should be able to aquire it through legal or illegal means ASAP. That's our motto for LOL. If you can't get your hands on the movie in 3 days or less, we are doing something wrong. DVDs will be for sale on the website, we will be actively screenign the movie at Universities, and we will be inviting people to throw screening parties of the movie in living rooms across the country.

    In addition to the DVDs, we will be giving out free copies of the soundtrack at SXSW and other Festivals, and free posters to people who want them. Free things galore!

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